“Obviously, the main purpose of a movie poster is not to be art but to maximise box-office revenues,” says Michael Barnett, print editor of Marketing Week. View image in fullscreen Beloved of students everywhere … the classic Scarface poster.īad posters are not part of a new trend, but there’s a boring uniformity and a lackadaisical nothingness to the majority that have been spewed out in the past 12 months, with independent designs becoming a rarity.
